Yarvin saw the “red pill” as the realization that the Enlightenment ideals he came to associate with “the cathedral” and democracy are actually a poison leading to societal decadence and decline.
Occupy Joplin Newsletter
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Reconsidering Word of Mouth
Word-of-mouth made "The Avengers" the third highest-grossing film of all time. I have a hunch that social movements work the same way.